Full Description
Formally Plunkett's Sports Industry Almanac, this book covers the entire sports and recreation industry, providing competitive intelligence, market research and business analysis. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Our coverage includes sports business trends analysis and sports industry statistics. Topics include major leagues and their revenues, sports equipment and technologies, sports broadcasting, pay per view, Internet broadcasting, new stadiums, sports league expansion into China and sports related advertising. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile the world's top 400 teams, leagues, sporting goods retailers, sporting equipment manufacturers and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. You'll find industry analysis, an overview and market research report of the sports, sporting goods, sports marketing, stadiums, teams and leagues businesses in one value-priced package.
Contents
Introduction
How To Use This Book
Chapter 1: Major Trends Affecting the Sports & Recreation Industry
1) Introduction to the Sports & Recreation Industry
2) NFL (National Football League): The Biggest Money in U.S. Sports
3) Broadcasting Fees, Digital Access and Investment Savvy Boost MLB (Major League Baseball)
4) NBA (National Basketball Association) Goes Global
5) NHL (National Hockey League) Expands
6) Television Rights/Streaming Contracts Bring in Lucrative Revenues for Major Sports Leagues
7) Soccer (Football) Leagues Around the World Reap Significant Revenues and Sponsorships
8) New Sports Stadiums Launched in the U.S./Stadium Sponsorships Offset Costs
9) NCAA College Sports Are Immense Revenue Generators, Thanks to Broadcast Rights
10) Student Athletes Eligible for Endorsement Fees/ Fight for Compensation and Benefits
11) Golf Is a Major Sports Sector/PGA (Professional Golf Association) Plans to Merge with LIV
12) Tennis Is a Massive Global Sport for Professionals and Amateurs Alike
13) Fantasy Sports Post Growth, with 63 Million Players
14) eSports: Electronic Games Become Spectator Sports
15) Sports Betting Gains Traction with Online Betting
16) Sports Equipment Manufacturers Offer the Latest High-Tech Advantages
17) Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies
18) Sports Agents Are Indispensable/Sports Marketing Booms in China
19) Sports Licensing Heats Up
20) Video Game Console History/New Technologies and Features Boost Sales
21) Virtual Reality/Augmented Reality and 3-D Games Create Opportunities in the Tech Industry/Immersion Games to Grow
22) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel
23) Athletic Footwear Sales Boom, Drawing Big Names from Athletes to Designers
24) The Vast Majority of Shoes Sold in the U.S. Are Made Elsewhere
25) 3-D Printing and Robotics Revolutionize Manufacture of Shoes and Fabrics
26) Exercise Apparel Sales Rise/Athleisure Clothing Sales Soar
27) Sports Equipment and Social Media Converge
28) The Future of the Sports Industry Will Be Shaped by Technologies and Demographics
Chapter 2: Sports & Recreation Industry Statistics
Sports & Recreation Industry Statistics and Market Size Overview
Global Sports Industry Revenues, 2021-2023
Selected U.S. Sports Industry Revenues: 2016-2022
Sports Industry, Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
U.S. Spectator Sports, Performing Arts & Related Industries, Breakdown of Expenses: 2020-2022
Estimated Monthly Sporting Goods Stores Retail Sales, U.S.: 1992-March 2024
Overview of the Media Contracts of the Four Big Sports Leagues
Sports Industry Employment by Business Type, U.S.: 2019-2023
Chapter 3: Important Sports & Recreation Industry Contacts
Addresses, Telephone Numbers and Internet Sites
Chapter 4: THE SPORTS & RECREATION 400:
Who They Are and How They Were Chosen
Index of Companies Within Industry Groups
Alphabetical Index
Index of U.S. Headquarters Location by State
Index of Non-U.S. Headquarters Location by Country
Individual Profiles on each of THE SPORTS & RECREATION 400
Additional Indexes
Index of Hot Spots for Advancement for Women/Minorities
Index by Subsidiaries, Brand Names and Affiliations
A Short Sports & Recreation Industry Glossary
