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Full Description
A guide for women entrepreneurs to help them get the financing they need to build big businesses and change our world
The lack of female representation among top-earning business founders is surprising when compared with the number of women who start businesses. Fewer than thirty women in history have taken companies they founded public on leading stock exchanges. Although consistent references to "women and small business" dominate global development strategies and influence public policy, women are granted less than 2 percent of all venture capital investments annually.
Thinking Bigger is designed to provide women with the keys to unlocking capital and thinking bigger. Its author, Sarah Dusek, an entrepreneur and a venture capitalist, shares personal anecdotes highlighting obstacles that women face in business and how to overcome them. She reveals the metrics that really matter to venture capitalists and how to pitch them successfully. Her book delves into the art and science of creating a winning "pitch deck"—the standard formula for pitching to investors, from crafting a compelling story to using data and design to make a lasting impact.
Thinking Bigger positions women to get the financing they need—to build big businesses, to scale their endeavors, and to make a positive impact on our world.
Contents
Foreword by Suneera Madhani
Preface
1. The Heart of the Problem
2. Solutions Require Failure
3. The Product Is Also You
4. Market Size Supersized
5. Revenue and the Metrics That Matter
6. Traction and Proof of Concept
7. The Competition
8. Teams for Tomorrow
9. Asking for Funding and Getting It
10. The World Is Waiting for You
Appendix: The Pitch Deck
Additional Resources
Index
About the Author
