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Full Description
An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money.
Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works.
In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing - from writing a tagline to building a simple one-page marketing strategy. In this guide, you'll learn:
How to get an unlimited marketing budget by doing things that work.
The key to creating unstoppable word of mouth for your idea or product.
Why it is a mistake to try and be on every social media platform.
The secret to buying advertising at a fraction of the "sticker price."
How to create a tagline that people remember for your business.
Fit your entire marketing strategy on one page and maintain your focus.
Inspired by real life conversations and experiences with hundreds of business owners and entrepreneurs, as well as the author's 15+ year career leading marketing for some of the most successful brands in the world, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve.
From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.
Contents
PART I - The Plan
Ch 1 - 5 Myths Of Small Business Marketing: What do most people believe or do that is totally wrong and why?
Ch 2 - What To Do First: If you should do one thing to start, what would it be and why? This will be "quickstart style advice on how to get going and what it takes"
Ch 3 - The Non-Obvious Method : Introduce the method/approach/process and how it will help them
PART II - The Advice
Ch 4 - The Chicken Strategy - How to focus on the right things and think strategically
Ch 5 - How To Be Findable - The secret of getting found by customers who want what you sell.
Ch 6 - Going Old School - Should you use print advertising or direct mail and how?
Ch 7 - Social Media Influencers - How to separate "influencers" from freeloaders and work with them.
Ch 8 - Pay Per Click (Without Losing Your Shirt) - The truth about keyword marketing
Ch 9 - Reviews From Happy and Unhappy Customers - How to manage your online reviews with authenticity
Ch 10 - Content Marketing - Master techniques and how to use what you got
Ch 11 - Consultants - How to hire good marketing people without falling for the hype
Ch 12 - Tracking and Measurement - How to tell if your marketing is working
Ch 13 - Passive Loyalty - How to move your customers from being passively loyal to being actively loyal
PART III - The Resources
Ch 14: 5 Best Things I Ever Read: My picks for most valuable external pieces of advice
Ch 15: Resources - Media List : Books, videos or podcasts that you recommend
ENDNOTES
INDEX
