- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Create Your Own Women Owned Business Startup
"...a guide for smart, ambitious women who want to make their mark on the world...a practical step-by-step journey to shifting your mindset and calling on your own resilience and resourcefulness."--Rachel Beider, bestselling author of Massage MBA: Run Your Practice, Love Your Life and globally recognized small business expert
The Fearless Woman's Guide to Starting a Business is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires. It's a book for startup business women who get honest with themselves about their reasons for wanting to start a business.
Learn what type of new business you want to lead. Through a combination of data, neuroscience, true stories, humor, and the type of frankness that you would expect from your best girlfriend, this book helps you determine the real reasons and motivations behind starting a business—and then dares you to dream big about what being the head of a woman-owned business can do for you.
Find real tools for real women in business. When creating a start-up, it can be difficult to stay the course—to choose yourself and stay motivated on the hardest days. Ameé Quiriconi, author and entrepreneur behind the One Broken Mom podcast, has your back.
In The Fearless Woman's Guide to Starting a Business, learn about:
The main reasons business owners report why they closed their businesses—and how you can avoid failure
Specific techniques and insights needed for building a startup and brand that is authentic to who you are
How to turn your side hustle or hobby into a money-making endeavor
Strategies for navigating the sometimes-hostile world business women live and work in every day
Readers of business books and entrepreneurship books for women like Girl on Fire by Cara Alwill Leyba, Fear is my Homeboy, Believe It, or Boss Up! will love The Fearless Woman's Guide to Starting a Business.
Contents
Introduction | Grab a Drink
Chapter One | Princesses, Unicorns & Astronauts
The Blank Slate
Playing Your Part in the Family Drama
The Family Belief System
Exiting Stage Right-How to Break Free of The Old Roles
Why It's Hard to Break Free
Now, Who Do You Think You Really Are?
Putting It Together
Chapter Two | Why Do You Want Your Own Business?
Road Trips or Cruise Ships: The Difference between Starting, Running and Doing a Business
Are you a Maker or a Mogul?
Money Goals
Destination Ahead: What is My Big Reason Why?
Now, Who's Coming with You?
Now, to have all of this, do you really need to start your own business?
Do I Need to Have a Purpose?
It's never too late.
Chapter Three | The Neuroscience Behind Business Success
The Skills Required to Be an Unstoppable Entrepreneur
Why Do Businesses Fail?
Beyond the Numbers: The Real Reasons an Entrepreneur Quits
Inside the Brain of the "Almost but Not Quite Successful" Businesswoman
Understanding Brain Building & Architecture
The Teenage Brain
How The Stress of Childhood Becomes The False Alarms for Adults
So how does this process work?
Bringing It All Together
Great. Now What?
Final Word
Chapter Four | Sketching Out Your Roadmap
Step 1 - Sit down and set your Destination: Your goals for your business and lifestyle
Step 2 - Now get yourself tested
Step 3 - Draft up your business idea and plan
Step 4 - Do Some Market Research
Step 5 - Review the Results & Identify the Themes & Surprises
Step 6 - Join a Gang or Start One Yourself\Step 7 - Look at your draft and decide how it or if it should change to achieve your goals
Chapter Five | Setting Your Price and Getting It
The Financial Disadvantages from Being Female
Understanding What to Charge
How to Level Up
Strategies for Changing Your Money Mindsets
SPECIAL NOTE: Is It Financial Dependence or Financial Abuse
Chapter Six | Becoming Authentic: Defining Who You Are & What You Stand For
What is a Brand?
What Neuroscience Tells Us About Branding
The Dimensions of a Sticky Brand
Finding Your Niche & Market Differentiation
Finding Your Own Ocean
Becoming Authentic
Creating Your Doctrine: Defining What You Stand For?
Choosing Your Hero & Writing the Story of Their Journey
Identifying Your Symbols
Identifying Your Attitude
Identifying Your Followers and the Haters
Implementation
The Short Cuts to the Primal Brain
Courting your Customer
Why Dating, I Mean, Business is Hard
Final Word: A Story About Why Authenticity Matters
Chapter Seven | Becoming Courageous: Learning How to Say What You Need & Get What You Want
Why We Are the Way We Are: A Shame-Free/Evidence-Based Review of How our Interpersonal Styles are Formed
How We Learned to Communicate with Others
How To Identify Our Communication Styles
Assertive is a Dirty Word
Becoming Courageous: Face Your Fears
Becoming A Shepherd
Examples of Shepherds and Shepherds-In-Training in Action
Conclusion
Chapter Eight | Becoming Unstoppable
What is Resiliency
Becoming Unstoppable
How to Look at The Bright Side
Going from Positive Thinking to Positive Acting
Limiting Catastrophic Thinking
How to Not Just Survive, But Thrive After a Set-Back
It Doesn't Have to be Big to Make you Feel Bad
Build Your Relationships
Instead of Managing your Time, Manage Your Energy
Back to the Future
Being in Alignment with the Future You
Laying Out the Route for the Journey
Conclusion
