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Full Description
Take Your Business from Average to Extraordinary
The Wealthy Franchisee Scott Greenberg's firsthand experience as an award-winning franchisee teaches entrepreneurs how to maximize not only profits but customer and employee relationships. You too can replicate the mental habits, science-based tactics, and financial results of high-performing franchisees. As a franchising consultant, Scott Greenberg has helped franchise owners and franchisees improve their performance in a variety of service industries. Readers will learn how to:
Explore their own mental responses and become more self-aware
Bring out the best in employees and build superstar teams
Dazzle customers and increase sales with emotionally satisfying experiences
Optimize the human elements of their operation so they can grow into a next-level enterprise and become wealthy
Contents
Chapter 1: The Human Side of Franchise Performance
Chapter 2: The Emotional Rollercoaster of Running a Franchise
Chapter 3: Introduction to the Internal Experience
Chapter 4: Franchisee Catastrophizing
Chapter 5: The Mental Heckler
Chapter 6: Comparison
Chapter 7: Ego
Chapter 8: Complacency
Chapter 9: Introduction to the External Human Experience
Chapter 10: The Human Side of Customer Service
Chapter 11: Creating a Team of High-Performance Employees
Chapter 12: The Coaching Cure
Chapter 13: Building a High-Performance Partnership with Your Franchisor
Chapter 14: Purpose, Mission and Values/ Think Globally, Profit Locally
Chapter 15: Conclusion
