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Full Description
Your brand is unique. Your website content should be, too.
Many businesses believe they know what sets their brand apart from the competition, only to discover they aren't connecting with their audience. With Content is King as your guide, you'll uncover your accurate Unique Value Proposition, so you can reach the customer-base that's been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers.
In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.
Discover how to:
Build your content marketing strategy from scratch
Define your Unique Value Proposition and tell your own story
Navigate Search Engine Optimization and direct high-volume traffic to your platform
Discern your buyer's journey to customize and enhance your patron's experience
Take your content to new heights with top-grade editorial, today!
Contents
IntroductionChapter 1: Website Writing 101
Chapter 2: Website Basics and How to Write Them
Chapter 3: Defining Your Unique Value Proposition
Chapter 4: Writing Copy: Best Practices and Brand Guidelines
Chapter 5: Understanding Your Buyer's Journey
Chapter 6: Outlining and Drafting Your Website Copy
Chapter 7: SEO: Optimizing Website Content
Chapter 8: From Website to Content Marketing Strategy
Chapter 9: Blogging Basics
Chapter 10: Advanced Blogging
Chapter 11: Marketing Outreach: Other Content
Chapter 12: Outsourcing: Hiring Other Professionals
Final Thoughts
About the Author
Index
