Full Description
Persuasive attacks have captured public interest for centuries. These attacks uniquely span the range from high level politics to celebrity scandal. Each context highlights totally different harmful behaviors, yet key strategies are employed in consistent, and surprisingly unique, ways.
This book investigates the nature of persuasive attack by examining the strategies used in various cases to denigrate an individual or organization for their behavior and/or character. Beginning with a review of previous scholarly work on persuasive attack, this book then explicates Benoit's Theory of Persuasive Attack, and utilizes the theory to illuminate case studies from a variety of contexts including memes, political cartoons, selfies, documentaries, PAC advertisements, presidential debates, international relations, sports, and business. The book concludes with applications for educators, students, and scholars looking to better understand the way attack discourse functions in real world contexts.
"This timely book presents a compelling argument that persuasive attack and character assassination have become the trademarks of our time. Hence, this publication is not only recommended for scholars of persuasion, but all academics and practitioners who study reputational attacks and defenses in the worlds of politics, business, and entertainment. This seminal work not only advances communication theory, but also offers valuable insights for political consultants and policymakers dealing with threats to reputation on a daily basis."
—Sergei A. Samoilenko, Assistant Professor, George Mason University, Co-Founder of the Research Lab for Character Assassination and Reputation Politics (CARP)
Contents
Acknowledgments - Persuasive Attack in Memes on Melania Trump and Tom Brady - Charlie Sheen's Unhinged Attack on Producer Chuck Lorre, CBS, and Warner Bros. - "You must be out of your damn mind": Adam LaRoche and the sin of putting family first - Republican Selfie Videos Denigrating Donald Trump - Persuasive Attacks from 2020 GOP Political Action Committees - Soviet Attack in Response to the 1960 U- 2 Incident - Persuasive Attack in Political Cartoons - Persuasive Attack in 2020 Presidential and Vice Presidential Debates - Cicero's Persuasive Attack in the Verrine Orations - The Coward from Broward: A Persuasive Attack on Deputy Scot Peterson Following the Parkland Shooting - The Maiden Tribute of Modern Babylon: Child Sex Trafficking in Victorian London - Blackfish: Tilikum was Literally a Killer Whale - Index.
