Full Description
Extensively revised and updated, Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Fourth Edition provides solid knowledge and methodology for clinical practice management. With step-by-step direction for professional success within a leadership framework, this text examines virtually all facets of the management of an audiology practice and provides readers with the tools to assess and improve their skills as an effective manager.
With contributions from 20 experts in their fields, including 12 authors new to this edition, this resource thoroughly considers the many implications of running a business in audiology and expanding the skills necessary to be a better strategic manager. Comprehensively updated, the fourth edition contains 12 new chapters, including the new topics of human resources in the audiology practice, essential business principles for audiologists as clinical managers, effective incorporation of assistants in audiology practice, forensic audiology, and buying and selling audiology practices.
New to the Fourth Edition
NEW co-editor/co-author Brian Taylor
Foreword by Drs. H. Gustav Mueller and Jerry L. Northern
QR codes to related resources throughout the text
12 NEW contributing authors:
Amyn M. Amlani, Dennis A. Colucci, Alexander Evertz, Nick Fitzgerald, James W. Hall III, A. Nichole Kingham, Sarah Laughlin, Kevin M. Liebe, Scott Myatt, Michael D. Page, Brandon T. Pauley, and Michael Valente
12 NEW chapters:
Chapter 2. Legal Considerations in Practice Management
Chapter 5. Analysis of the Audiology Practice
Chapter 6. Human Resources in the Audiology Practice
Chapter 7. Essential Business Principles for Audiologists as Clinical Managers
Chapter 10. The Effective Incorporation of Assistants in Audiology Practice
Chapter 13. Fundamentals of Pricing Services and Products
Chapter 19. The Hearing Industry: Navigating Vendor Relationships
Chapter 21. Application of Teleaudiology in Practice Management
Chapter 22. Forensic Audiology
Chapter 23. Ethics: The Risks We May Not See
Chapter 24. Administering a Medical School Audiology Practice: A Career Retrospective
Chapter 25. Buying and Selling Audiology Practices
Contents
A Conversational Foreword by H. Gustav Mueller, PhD, and Jerry L. Northern, PhD
Acknowledgments
Contributors
Prologue: Leadership and Successful Practice Management by Robert G. Glaser, PhD
Chapter 1. Management and Economics Implications for Audiology Practice: The Big Picture
Brian Taylor, AuD, and Robert M. Traynor, EdD, MBA
Chapter 2. Legal Considerations in Practice Management
Brandon T. Pauley, Esq
Chapter 3. Strategic Business Planning
Robert M. Traynor, EdD, MBA
Chapter 4. Competition: Strategies for Differentiating the Audiology Practice
Brian Taylor, AuD, Alexander Evertz, and Robert M. Traynor, EdD, MBA
Chapter 5. Analysis of the Audiology Practice
Robert M. Traynor, EdD, MBA
Chapter 6. Human Resources in the Audiology Practice
Sarah Laughlin, MS
Chapter 7. Essential Business Principles for Audiologists as Clinical Managers
Brian Taylor, AuD
Chapter 8. Employee Compensation Strategies
Robert M. Traynor, EdD, MBA, and Brian Taylor, AuD
Chapter 9. Policy and Procedures Manual
Robert G. Glaser, PhD
Chapter 10. The Effective Incorporation of Assistants in Audiology Practice
A. Nichole Kingham, AuD, ABA
Chapter 11. Accounting and Fiscal Management
Robert M. Traynor, EdD, MBA
Chapter 12. Fundamentals of Marketing an Audiology Practice
Robert M. Traynor, AuD, Brian Taylor, EdD, MBA, Nick Fitzgerald, and Kevin Liebe, AuD
Chapter 13. Fundamentals of Pricing Services and Products
Amyn M. Amlani, PhD, and Robert M. Traynor, EdD, MBA
Chapter 14. Itemizing Hearing Care in a University Clinic
Stephanie J. Sjoblad, AuD
Chapter 15. Office Management Systems
Brian Urban, AuD
Chapter 16. Audiology in the Insurance System
Thomas J. Tedeschi, AuD
Chapter 17. Coding Reimbursement and Compliance
Debra Abel, AuD
Chapter 18. Patient Management: Creating Value to Improve Loyalty
Brian Taylor, AuD, and Robert G. Glaser, PhD, MBA
Chapter 19. The Hearing Industry: Navigating Vendor Relationships
Brian Taylor, AuD
Chapter 20. Professional Sales Techniques
Robert M. Traynor, EdD, MBA
Chapter 21. Application of Teleaudiology in Practice Management
James W. Hall III, PhD
Chapter 22. Forensic Audiology
Dennis A. Colucci, MA, AuD, ABAC, FAAA
Chapter 23. Ethics: The Risks We May Not See
Michael D. Page, AuD
Chapter 24. Administering a Medical School Audiology Practice: A Career Retrospective
Michael Valente, PhD
Chapter 25. Buying and Selling Audiology Practices
Scott Myatt, MBA
Index
