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"This book should be at the top of the list for any entrepreneur looking to learn from the experiences of others to fully understand the exhilarating journey from startup to successful exit. This book contains wisdom from people who have been there, done that. A true treasure for the entrepreneurial community."
—David Galbenski, serial entrepreneur, past global chair of the Entrepreneurs' Organization, and cofounder and chair of the Global School of Entrepreneurship
An Essential Guide for Entrepreneurs at Every Stage of Business
Small Business, Big Success offers unconventional but proven strategies to run a better small business. It also provides a road map for owners looking to expand their small businesses by doing more business with big business.
Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and big business experts, show you how to connect with highly sought-after customers and win them over! You'll learn how to:
Create an organization that is operationally efficient, creative, and entrepreneurial
Raise capital and find partnerships
Find your company's voice
Attract and win contracts from much larger companies
Serve complex, global companies by forging strong relationships
Most important, you'll learn how to find and nurture your customers. Critical decisions and points in the life cycle of a business are discussed as well: from start-up issues to growing the business, human resource concerns to strategic planning—not to mention how to attract business from larger companies. The use of real stories, along with stories of other small businesses, are included to illustrate the strategies and make them come alive.
