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Full Description
Many people believe that Amazon's success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company on the world for almost two decades. The real reason behind Amazon's success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. "Amazon's Dirty Little Secrets" will show you how you can accomplish this for your company.
"Amazon's Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+.
P - Plenty of traffic
O - Offer something for free
W - Win their trust
E - Engaging experience
R - Request an action
+ - additional tips & secrets
Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.
Contents
Introduction
Getting Started with Amazon's Dirty Little Secret
P—Plenty of Traffic
Search Engine Optimization
Domain Factors
Page-Level Factors
Site-Level Factors
Back-Link Factors
User-Interaction
Special algorithm rule
Social Signals
Brand Signals
On-site Webspam Factors
Off-page Webspam Factors
Email
SPAM
Grow your list
Email Best Practices—What Would Jeff Do?
YouTube
Facebook
What This Means for Merchants
Increasing Engagement
Case Study
Images on Facebook
YouTube
Blogs
Twitter
Google+
Pinterest
LinkedIn
Location—Based Sites
Affiliate Marketing
Press Releases
O—Offer Something for Free
Cyberbase Trading Post
Case Studies
Get them to fill out an application!
W—Win their Trust
Ratings & Reviews
Testimonials
E—Engaging Experience
Payment Solutions
Product Descriptions
Product Videos
Test Your Web site
Mobile
Shopping Cart Abandonment
Shipping
R—Request an Action
Cross-Sell
Wishlist
Product Reviews
Add to Cart
Upsell
+ PLUS: Additional Tips & Secrets
P -Perform Analytics
Google Analytics
What Others are Saying
Email Analytics
Sales Analytics
L—Listen to your Customers
Subscription Programs
Selling on Amazon
U—Understanding Distribution Channels
B2B Wholesale Considerations
S—Start Now!
Appendix—Complete List of Google Ranking Factors
