- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft-from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.
Contents
Getting StartedWhy Do We Display?Color and TextureLine and Composition Light and LightingTypes of Display and Display SettingsWhere to DisplayThe Exterior of the StoreDisplay Window ConstructionStore InteriorsWhat to Use for Successful DisplaysMannequinsAlternatives to the MannequinDressing the Three-Dimensional FormFixturesVisual Merchandising and Dressing FixturesModular Fixtures and Systems in Store PlanningFurniture as PropsVisual Merchandising and Display TechniquesAttention-Getting DevicesFamiliar SymbolsMasking and ProsceniaSale IdeasFashion AccessoriesHome Fashions, Hard Goods, and Food DisplaysGraphics and SignageVisual Merchandising and PlanningVisual Merchandising PlanningSetting Up a Display ShopStore Planning and DesignVisual Merchandising and the Changing Face of RetailRelated Areas of Visual Merchandising and DisplayPoint-of-Purchase DisplayExhibit and Trade Show Design-Industrial DisplayFashion ShowsTrade Organizations and SourcesCareer Opportunities in Visual Merchandising
