Is Food Marketing Making Us Fat? : A Multi-disciplinary Review (Foundations and Trends® in Marketing)

Chandon, Pierre/ Wansink, Brian

now publishers Inc（2011/06発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 98 p.
• 言語 ENG
• 商品コード 9781601984661
• DDC分類 381.4564130068

Full Description

Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected.

To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also reviews studies on food choice to the extent that it obviously impacts energy intake but exclude studies of the effects of marketing on energy expenditure.

Contents

1. Introduction. 2. How Long- and Short-Term Price Reductions Stimulate Consumption. 3. How Marketing Communication Stimulates Consumption. 4. How Marketing Stimulates Consumption by Changing the Food Itself. 5. How Marketing Changes to the Eating Environment Stimulate Consumption. 6. Conclusions. 7. References.