Full Description
Dr. Zeev Neuwirth wrote Reframing Healthcare for leaders and organizations interested in understanding what the disrupters in healthcare are doing and, more to the point, for those who want to be the disrupters rather than the disrupted. This book is a step-by-step guide for leadership teams that are intent on improving healthcare at an accelerated pace. It's written for healthcare organizations that wish to thrive in a customer-centric, community-oriented, value-based healthcare system. This book provides an assessment of the market forces, mega-trends and reframes that are transforming the healthcare market, and delivers a replicable and scalable roadmap for creating better healthcare.
Contents
THE PROBLEM "Houston, We Have a Problem" THE SOLUTION The Reframe Roadmap The Marketing Mindset REBRANDING Rebranding Rebranding Primary Care REDESIGNING Redesigning Principles of Redesign REORGANIZING Reorganizing The Disruptive Potential of Reorganizing NEW REFRAMES Game-Changing Trends The "Social Determinants of Health" Reframe A Call to Action ACKNOWLEDGMENTS REFERENCES ADDITIONAL RESOURCES
