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Full Description
Maverick marketing whiz Mike Veeck is ready to share his simple, fail-proof formula for business success: Make work fun and you'll create a culture of creativity that attracts the best employees and encourages customers to spend their money.
Veeck stresses the need to reexamine the way business is conducted, from employer-employee relationships to customer service. The Fun Is Good philosophy has worked to make enjoyable evenings for all at Veeck's ballparks but has also transformed a half-dozen struggling or start-up teams into a thriving $25 million business.
Peppered with firsthand accounts from businesspeople who have benefited from Veeck's philosophy, Fun Is Good is an innovative, off-the-beaten-track approach to getting the most out of your work life, in and outside the office.
Contents
Acknowledgements
Introduction
Part I: Fun Is Good: It's All in Your Heart and Head
What Is Your Passion?
The Right Attitude
Chiefs and Indians
The Human Touch
Part II: Lighten Up
Lessons from Dad
The Power of Irreverence
The Business of Laughter
Embracing Failure
Part III: Spread the Word
Every Day Is Opening Day
Customer Service
Giving Back
Through the Eyes of a Child
Afterword: The Fun Is Good Challenge
About the Authors
Index
