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Full Description
Is Franchising Right For You?Why start a business from scratch when you can have a piece of the greatest expansion strategy ever conceived? Franchising is BIG and getting bigger in every sector—from restaurants and coffee chains to pet care and insurance. There is a franchise for everything and everyone.
As a potential franchise owner, you can be in charge of your own success while being supported by a known brand. Franchising gives you that ability, along with the satisfaction that comes only with building something that can last a lifetime and beyond. And, if you are successful, you eventually stop sweating the details and have the freedom to enjoy your life in a way that most around you cannot.
In The Franchisee Handbook, franchise expert Mark Siebert walks you through the process of vetting and buying a franchise, helps you ask the right questions of franchisors and yourself, and gives you the resources you need to decide if franchising is right for you. Siebert shows you how to do your homework before making what could be the greatest financial decision of your life. You will learn how to:
Accurately assess the risks of buying a franchise
Determine if a franchise is a good fit for your personal goals
Research and vet potential franchise opportunities
Create a startup plan that meets your business goals
Prepare your franchise for success
Why dream about owning a franchise when you can take concrete steps to make it happen today? With The Franchisee Handbook as your guide, you have the power in your hands to start your own franchise journey right now.
Contents
Contents
Foreword by Robert Cresanti, CFE, president & CEO of the International Franchise Association
Introduction
Chapter 1: The Franchise Myth
Chapter 2: The Secret Ingredient: You
Chapter 3: Understanding Risk
Chapter 4: Narrowing the Field
Chapter 5: A Deeper Dive
Chapter 6: Meeting the Franchisor
Chapter 7: How Much Can I Make?
Chapter 8: Making the Leap
Chapter 9: The Die is Cast
Appendix A: Resources
Appendix B: Where to Obtain an FDD
Appendix C: Sample Confidential Information Request Form (CIRF)
Glossary
Acknowledgments
About the Author
Index
