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Full Description
In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That's 4 million freelancers, soon to be 7 million by 2020. Whether it's people looking to earn extra money, those tired of their 9-to-5, or entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They'll gain the know-how of more than 30 years of collective advice from those who've come before them to:Avoid analysis paralysis when launching a businessTest ideas in the real world before going to market with insights from Gary VaynerchukDecide between building, buying, or becoming a distributorKnow what to consider when looking for funding from venture capitalists, loans, cash advances, etc.Decide if a coworking space is the right moveGet tips on running successful Facebook and Google ads as part of a marketing campaignUse micro-influencers to successfully promote your brand on social media
Contents
Chapter 1Chapter 2: Taking the Plunge | Get ready to be an entrepreneurChapter 3: Good Idea | How Will I know if I Have a Great Idea for My Business? Chapter 4: Good Timing | Should You Launch Your Business Part or Full Time? Chapter 5: Build It or Buy It? | Starting a Business vs Buying OneChapter 6: Choose Your Target | Defining Your MarketChapter 7: If You Build It, Will They Come? | Conducting Market ResearchChapter 8: The Name Game | Naming Your BusinessChapter 9: Make It Legal | Choosing a Business StructureChapter 10: Plan of Attack | Creating a Winning Business PlanChapter 11: Call in the Pros | Hiring a Lawyer and an AccountantChapter 12: All in the Family | Financing Starts With You-and Your Friends and RelativesChapter 13: Nothing Ventured, Nothing Gained | How to Fund and Attract InvestorsChapter 14: Looking for Loans | The Ins and Outs of Debt FinancingChapter 15: Fed Funds | How to Get Government LoansChapter 16: What's Your Deal? | Negotiating Successfully Chapter 17: Site Seeking | Choosing a Location for Your BusinessChapter 18: Looking Good | Creating a Professional ImageChapter 19: Stock Answers | The Lowdown on InventoryChapter 20: It's in the Mail | Setting Up Mailing SystemsChapter 21: Charging Ahead | Offering Your Customers CreditChapter 22: Cover Your Assets | Getting Your Business InsuranceChapter 23: Staff Smarts | Hiring EmployeesChapter 24: Perk Up | Setting Employee Policies and BenefitsChapter 25: Buyer's Guide | Business Equipment BasicsChapter 26: Business 24/7 | Using Technology to Boost Your Productivity Chapter 27: Net Works | Building Your Company WebsiteChapter 28: Keep in Touch | Using Technology to Stay ConnectedChapter 29: Brand Aid | Building a BrandChapter 30: Marketing Genius | Advertising and Marketing Your BusinessChapter 31: Talking Points | How to Promote Your BusinessChapter 32: Sell It | Effective Selling TechniquesChapter 33: Now Serving | Offering Superior Customer Service in the Age of Twitter and FacebookChapter 34: Net Sales | Online Advertising and MarketingChapter 35: Social Studies | Social Media MarketingChapter 36: Can You Relate | Social Media NetworkingChapter 37: Keeping Score | The Basics of BookkeepingChapter 38: Making a Statement | How to Create Financial StatementsChapter 39: On the Money | Effectively Managing Your FinancesChapter 40: Pay Day | How to Pay YourselfChapter 41: Tax Talk | What You Need to Know About Your TaxesAppendix: Business and Government ResourcesGlossaryIndex
