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Full Description
FACT: There is no ultimate blueprint or rulebook to Growth Hacking.
Yes, we know that companies like Airbnb, Uber, and Dropbox have been touted as the case studies for industry disruption and immense growth. But the growth hacking strategies that made them successful sometimes only work once. Lucky for you, there's no shortage of growth hacks.
Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same. Dive into this book, and you'll learn how to:
Achieve rapid business growth with strategic partnerships
Monetize your brand with out-of-the-box content marketing
Streamline every process with a team of hard-working specialists
Build a tribe of brand ambassadors to expand your reach and boost your business
Drive your vision forward with Reid Hoffman's OODA model
Plus, take a page from the playbooks of rule-breaking businesses like Dollar Shave Club, UGG Boots, Glossier, and Dō.
Contents
Introduction
Part One: Growth Hacking Expectations
1. What it Takes to Be a Growth Hacker—Andrew Medal, serial entrepreneur, digital strategist, and founder of Agent Beta
2. 5 Growth Hacking Myths for Software Entrepreneurs—Matthew Capala, founder of Alphametic, author, and speaker
3. The Entrepreneur's Guide to Hiring a Kickass Growth Hacker—Neil Patel, entrepreneur and online marketing expert
4. Reid Hoffman: To Successfully Grow a Business, You Must 'Expect Chaos'—Andrew Leonard interview with Reid Hoffman
5. What I Learned from Mentoring Startups in the World's Best Accelerators—Yaov Vilner, co-founder and CEO of Ranky
6. Successfully Orchestrate the Expansion of a Growing Company—Marty Fukuda, COO of N2 Publishing
7. Why You Should Ignore the Success of Facebook and Uber—Per Bylund, professor of entrepreneurship
8. How Growth Hacking is Redefining Marketing—Brett Relander, founder and managing director of X1 Sports Nutrition
9. Is Growth Hacking Right for Your Company?—Eric Siu, CEO of Single Grain
10. Why Growth Hacking Won't Work for Every Company—Raad Mobrem, CEO and co-founder of Lettuce
Part One Reflection
Part Two: Hacking Your Marketing for Growth
11. Growth Hack Strategies Any Business Can Use—Sujan Patel, co-founder of Web Profits and digital marketing expert
12. 5 Growth Hacking Secrets for Your SaaS Business—Thomas Smale, co-founder of FE International
13. 5 Growth Hacking Strategies to Increase Your App Downloads—Steve Young, app marketing consultant and founder of AppMasters.co
How Glossier Hacked Social Media to Build a Cult-Like Following—Alyssa Giacobbe interview with Emily Weiss
14. Six Growth Hacking Tips for Content Marketers—Abdullahi Muhammed, founder and CEO of Oxygenmat
15. 6 Growth Hack Techniques You Can Try Today—Neil Patel, entrepreneur and online marketing expert
16. 7 Things to Outsource Immediately to Scale Your Business—Sujan Patel, co-founder of Web Profits and digital marketing expert
Part Three: Hacking Your Relationships for Growth
17. When This Company Stopped Selling Directly, Its Customer Base Increased by 700 Percent—Lydia Belanger, associate editor at Entrepreneur
18. Patience Was Key to This Franchise's Slow Growth Strategy (Magazine)—Tracy Stapp Herold, special projects editor at Entrepreneur
19. What Small Brands Do That Big Names Can't—Adam Elder, contributor to Entrepreneur Magazine
20. 2 Entrepreneurial Lessons from the Amazon/Whole Foods Mega-Merger—Per Bylund, professor of entrepreneurship
21. 10 Steps to Forming Long-Lasting Strategic Partnerships—Michel Koopman, CEO of getAbstract
22. Relationships are What Leverage Hard Work into Success—Gerard Adams, entrepreneur, angel investor, and self-made millionaire
Part Four: Hacking Your Industry for Growth
23. How Dollar Shave Club's Founder Built a $1 Billion Company That Changed the Industry (Magazine)—Jaclyn Trop, former New York Times reporter
24. How the Stars of 'Fixer Upper' Transformed a Town in Texas—Maggie Gordon interview with Chip and Joanna Gaines
25. This Designer Bucked Fasion Norms. Learn Why It Worked—Stephanie Schomer, senior editor at Entrepreneur
26. Why You Should Focus on 'Different' and 'Better,' Not 'More'—Jess Ekstrom, CEO and founder of Headbands of Hope, speaker, and author
27. Soulja Boy is the OG Growth Hacker—Andrew Medal, serial entrepreneur, digital strategist, and founder of Agent Beta
28. 12 Companies that are Disrupting Money Exchange—Andrew Medal, serial entrepreneur, digital strategist, and founder of Agent Beta
Resources
Index
