Entrepreneur Voices on Company Culture (Entrepreneur Voices)

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Entrepreneur Voices on Company Culture (Entrepreneur Voices)

Media, The Staff of Entrepreneur/ Lewis, Derek (EDT)/ Feifer, Jason (FRW)

ウェブストア価格 ¥3,644（本体¥3,313）
Entrepreneur Press（2018/04発売）
外貨定価 US$ 19.99
ポイント 33pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 282 p.
言語 ENG
商品コード 9781599186269
DDC分類 658.3

Full Description

Does Your Company Culture Fit Your Business Strategy?

A high-performing company culture can translate into happy employees, a productive and engaging work environment, and fluid communications. To help you define and create a culture that works in today's competitive world, Entrepreneur's community of small business owners and entrepreneurs share their battle-tested strategies, hard-won advice, and secrets behind what works and what doesn't. Entrepreneur Voices on Company Culture will help you to:

Create a culture that fits your brand and leadership style
Hire the right team that will support your mission
Increase your team's productivity without causing burnout
Retain your best employees with creative and effective appreciation
Avoid the tragic mistakes made by companies that have come before you

Plus, learn how WP Engine's CEO realized cultures can be created by accident, why Raising Cane's makes every employee spend time as a fry cook, and how the founder of Blue Fish stayed afloat after everyone quit on the same day.

Preface

Part One: Clarity

Introduction
1. Creating One of the Best Work Cultures in America...with Zero Offices—Sara Sutton Fell, CEO and founder of FlexJobs
2. Uber vs. Lyft: Exact Same Tech—Entirely Different Cultures—Jeremy Swift, co-founder and CEO of Cordial
3. The Secret weapon of Disney, Apple, and the Patriots—Matt Mayberry, inspirational keynote speaker and author
4. Your Culture Is Your Edge—Ben Judah, head of marketing at DrDoctor
Interview with Carey Jung on How Ownership Culture Saved IT Freedom
5. 5 Companies Who Get Culture Right—Steffen Maier, co-founder of Impraise
6. To Believe and Belong—Robert Wallace, partner and EVP of Marketing at Tallwave
Interview with Michael Bush, CEO of Great Place to Work
Reflection

Part Two: Leading

Introduction
7. The Leader Sets the Culture—Brian Patrick Eha, journalist and photographer
8. The Unicorn with a "No Shoes" Office—Rose Leadem, online editorial assistant at Entrepreneur
9. Expand Without Killing Culture—Tony Delmercado, COO of Hawke Media
10. Stop Losing Good People Because of Bad Culture—Pratik Dholakiya, entrepreneur, speaker, and digital marketer
11. Which Came First: The Culture or the Growth?—Tony Delmercado, COO of Hawke Media
12. Simplify the Workplace—Anka Wittenberg, chief diversity & inclusion officer at SAP
13. How to Build a Great Workplace—For Free—Jeffrey Hayzlett, primetime TV and radio host, author, and speaker
14. The Company People Never Quit—Peter Daisyme, co-founder of Hostt
Interview with Jason Cohen, founder of WP Engine
Reflection

Part Three: Tools and Tactics

Introduction
15. Tools to Shape Your Culture—Nadya Khoja, director of marketing at Venngage infographics
16. You Can't Buy Happiness—Yours or Theirs—John Rampton, entrepreneur, investor, and online marketing guru
17. Bootstrap Your Culture—Kelly Lovell, youth mobilizer, speaker, and CEO of Lovell Corporation
18. Your People Aren't As Happy As You Think—Heather R. Huhman, founder and president of Come Recommended, author, and career expert
19. How Google Reinvented the Employee Survey—Steffen Maier, co-founder of Impraise
20. Feedback That Builds Culture—Sujan Patel, entrepreneur, digital marketing expert, and co-founder of Web Profits
21. 8 Easy Tactics to Make Work Fun and Productive—Peter Daisyme, co-founder of Hostt
22. Make Wellness a Pillar of Corporate Culture—Andrew Medal, serial entrepreneur, digital strategist, and founder of Agent Beta
Interview with Todd Graves on How Raising Cane's Made the Leap
Reflection

Part Four: Dysfunction

Introduction
23. How a CEO Can Fix Corporate Culture—Shellye Archambeau, CEO of MetricStream
24. Fixing Uber's Mistakes—Nina Zipkin, staff writer at Entrepreneur
25. When Your Company Has a "Best Butt" Award—Ray Hennessey, chief innovation officer of JConnelly
26. When Rebel.com Needed a Culture Makeover—Rob Villeneuve, CEO of Rebel.com
27. The Easy Way to Improve Employee Engagement—Matthew Baker, vice president of strategic planning at FreshBooks
28. Publicity Stunts Do Not Equal Good Culture—Ray Hennessey, chief innovation officer of JConnelly
29. Cutthroat Cultures Don't Work—Travis Bradberry, co-founder of TalentSmart and bestselling author
30. 5 Signs Your Company Is Doomed—Craig Cincotta, marketing communications expert
31. Burnout is Killing Your Growth—Mark Robinson, co-founder of Kimble Applications
32. When You Take Culture Too Far—Jayson DeMers, founder and CEO of AudienceBloom
Interview with Mike Trafton, Founder of Blue Fish
Reflection

Appendix

Index