Ultimate Guide to YouTube for Business (Ultimate Series) (2ND)

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Ultimate Guide to YouTube for Business (Ultimate Series) (2ND)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 275 p.
  • 言語 ENG
  • 商品コード 9781599186191

Full Description

Reel in the Profits with YouTube

YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today.

Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune.

From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you:

Set up your channel and become a YouTube Partner to start monetizing your videos
Create a virtual community that uses and loves your products
Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion
Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more
Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites
Make a video go viral with the help of blogs, websites, and other online resources

Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

Contents

Preface: On YouTube, You or Your Business is the Star

Part 1: Using YouTube to Market and Promote Your Business

Chapter 1: Using YouTube as a Promotional and Marketing Tool

Chapter 2: Ten Ways People, Companies, and Organizations Are Successfully Using YouTube

Chapter 3: Planning Videos That Will Capture Your Viewers' Attention

Chapter 4: How to Start Your Own YouTube Channel

Chapter 5: Interacting with Viewers and Subscribers

Chapter 6: Promoting Your YouTube Videos

Chapter 7: Monetizing YouTube: Getting Paid for Your Video Views

Chapter 8: Go Live with Your Broadcasts

Part II: Producing Your Own Videos

Chapter 9: The Equipment You'll Need

Chapter 10: Selecting the Right Video Camera

Chapter 11: Filming YouTube Videos

Chapter 12: Editing Your YouTube Videos

Chapter 13: Uploading Your Videos to YouTube

Part III: Expert Advice

Chapter 14: Learn from Business Owners and Entrepreneurs

Chapter 15: Hiring Help: The YouTube Services Industry

Chapter 16: Specialized Advice

Part IV: Appendix (Resources)

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