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Full Description
Reel in the Profits with YouTube
YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today.
Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune.
From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you:
Set up your channel and become a YouTube Partner to start monetizing your videos
Create a virtual community that uses and loves your products
Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion
Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more
Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites
Make a video go viral with the help of blogs, websites, and other online resources
Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.
Contents
Preface: On YouTube, You or Your Business is the Star
Part 1: Using YouTube to Market and Promote Your Business
Chapter 1: Using YouTube as a Promotional and Marketing Tool
Chapter 2: Ten Ways People, Companies, and Organizations Are Successfully Using YouTube
Chapter 3: Planning Videos That Will Capture Your Viewers' Attention
Chapter 4: How to Start Your Own YouTube Channel
Chapter 5: Interacting with Viewers and Subscribers
Chapter 6: Promoting Your YouTube Videos
Chapter 7: Monetizing YouTube: Getting Paid for Your Video Views
Chapter 8: Go Live with Your Broadcasts
Part II: Producing Your Own Videos
Chapter 9: The Equipment You'll Need
Chapter 10: Selecting the Right Video Camera
Chapter 11: Filming YouTube Videos
Chapter 12: Editing Your YouTube Videos
Chapter 13: Uploading Your Videos to YouTube
Part III: Expert Advice
Chapter 14: Learn from Business Owners and Entrepreneurs
Chapter 15: Hiring Help: The YouTube Services Industry
Chapter 16: Specialized Advice
Part IV: Appendix (Resources)
