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Full Description
NEW CUSTOMERS ARE WAITING...share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks.You'll discover how to:Maximize your ad ROI with newsfeeds, videos, and branded contentCreate custom audiences from your contact lists, video views, and page engagementUse the Facebook Campaign Blueprint proven to generate your first 100 conversionsBoost your Facebook ads using the Audience Network and InstagramFollow the three-step formula for successful video adsMaximize campaigns and increase conversions on all traffic to your websiteTrack and retarget engaged users by leveraging the Power of the PixelMake every page on your website 5-10 percent more effective overnight"If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth-as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing."-Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
Contents
Table of Contents1. Facebook's Move to Rule the World2. Should I Pay For Advertising on Facebook?3. Facebook Advertising Fundamentals4. How to Setup Your First Campaign 5. How Your Thinking Must Change To Maximize Returns6. Every Marketer For Generations Has Dreamed Of This7. Setting Up Campaigns Correctly From The Beginning8. Batten Down The Hatches9. Dramatically Improve Your Click Through Rates10. This Is Insane11. A Marketing Machine12. Maximizing Paid Advertising Through Free Services13. More Tricks For Effective Ads14. Know More About A Customer Than You Ever Imagined15. Build A Complete Circle16. Setting Up A Facebook Page17. Advertising Your Facebook Page18. Writing Facebook Status Messages That Engage19. Drive a Customer To Your Business From The Restaurant Down The Street20. Facebook Can Drive 10,000 Customers To Your Small Shop21. Facebook Makes Throwing an Event Fun and Easy22. How Larger Firms Can Connect To Customers23. Mind Your Own Business
