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Take CONTROL of your PROFITS
Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price—and prosperity.
Kennedy and Marrs don't offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures—like attracting customers who buy by price. You'll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you'll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible.
Reveals:
The 9 ultimate price and fee failuresThe trick behind discounting without devaluingThe 5 price-related propositions to be concerned withThe million-dollar secret behind "FREE"How to win price wars with competitorsWhy price cutting isn't the cure for the recession and what isAnd More
"All I can say is wow. I had been having a difficult time accepting that we can justify a slightly higher than usual price for our product until I read Chapter 7. The examples and stories in No B.S. Price Strategies made what would typically be a dull read - fun and interesting. Thanks for taking this useful information and making it enjoyable."
—Robin Strickland, Co-Founder, BigLittleFudge.com
Contents
INTRODUCTION; About the Authors; About the Guest Contributors; CH 1: Price And Fee Failures by Dan Kennedy; CH2: Discounting Without Damage by Jason Marrs; CH3: If And When You Discount, Get Quid Pro Quo by Dan Kennedy; CH 4: The Nasty Cancer of FREE by Dan Kennedy; CH 5: How to Compete with Free by Jason Marrs; CH 6: When FREE Is A Business, Not Just A Price Strategy by Darin Spindler CH 7: Antidotes to Commodity Thinking by Jason Marrs; CH 8: The Power of Preeminence As Price Strategy by Dr. Barry Lycka; CH 9: B2B Price Wars & The Way of the Warriors Who Win by Dan Kennedy; CH 10: Breaking Free of The Price-Product Link by Dan Kennedy; CH 11: The Power of Pre-Determination by Dan Kennedy;CH 12: The Secret to Price Elasticity by Dean Killingbeck; CH 13: The Making of Propositions by Dan Kennedy; CH 14: The Place Strategy That Easily And Automatically Allows Premium Prices by Dan Kennedy;CHAPTER 15: How The 'Company You Keep' Can Impact Price by Dan Kennedy; CH 16: The Deadly Trap of Bad Economics by Dan Kennedy; CH 17: How Do You Set Your Prices? by Jason Marrs; CH 18: Why Not Charge People To Buy From You? by Dan Kennedy; CH 19: When Is Abusive Pricing Smart? by Dan Kennedy; CH 20: Beware of Staff Sabotage of Price Strategy by Jason Marrs; CH 21: A Jury of Four But Only One Decides Fate by Dan Kennedy; CH 22: Price in Recessions by Dan Kennedy; SAMPLES of Jason Marrs' advertising, marketing and price strategy support tools;RESOURCES
