Full Description
This book details effective strategies for promoting a library beyond the building level in order to make an impact with the influential individuals who make the key decisions that directly affect the school district and library program.
Make a Big Impact @ Your School Board Meeting was inspired by the authors' experiences speaking at local and national library conferences on the topic of making presentations to school boards and forging relationships with key administrators. It became clear that many librarians are unsure how to create a comprehensive marketing plan, and are simply too busy with their day-to-day tasks to tackle this daunting project.
This book is written specifically for K-12 librarians in the field. It can also serve as an instructional tool for school library certification programs. It spotlights the importance of ongoing advocacy and leadership, teaches school librarians how to demonstrate the tremendous value of their library programs and how they directly impact student achievement, and showcases library-specific marketing techniques that can be used during good and poor economic times. By using the straightforward methods and tools provided, librarians will greatly improve their ability to avoid detrimental budget cuts to their programs.
Contents
Introduction
Acknowledgments
CHAPTER 1: The School Board
CHAPTER 2: Cultivating a Strong Relationship with Your Principal
CHAPTER 3: Cultivating a Strong Relationship with Your Superintendent
CHAPTER 4: Cultivating a Strong Relationship with Your Teachers, Clerical Staff, Student Volunteers, Parent Volunteers, and Community Members
CHAPTER 5: Strength in Numbers
CHAPTER 6: Be Your Own Public Relations (PR) Machine
CHAPTER 7: Getting on the School Board Agenda and Planning Your Presentation
CHAPTER 8: The School Board Presentation
CHAPTER 9: The Follow-up
CHAPTER 10: Broaden Your Reach Using Web 2.0 Tools
CHAPTER 11: Conclusion
Introduction to the Appendices
Appendix A: Library Usage Report
Appendix B: Agenda for District Librarians' Meeting
Appendix C: Minutes for District Librarians' Meeting
Appendix D: Press Release for the School Board Meeting
Appendix E: Fact Sheet for District Libraries
Appendix F: Media Release Form
Appendix G: Press Release for Library Event
Appendix H: Library Event Write-Up
Appendix I: Promotional Flyer for School Library Month Celebration (Elementary)
Appendix J: Promotional Flyer for School Library Month Celebration (Secondary)
Appendix K: Parent Contact Letter for Winners of School Library Month Contest
Appendix L: List of School Library Month Winners
Appendix M: PowerPoint for the School Board Presentation
Appendix N: Checklist for the School Board Presentation
Appendix O: Memo to Faculty Members to Nominate a Student for a READ Poster
Appendix P: Memo to Faculty Members Listing Students Selected for READ Posters
Appendix Q: Parent Letter for Release of Student Picture on a READ Poster
Appendix R: Additional Resources
Index
