Full Description
This revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described "radical" shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas's study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.
Contents
I: Images of Promise and Desire; 1: In the Beginning . . .; II: Images of Trouble and Critique; 2: Under the Microscope: Conceptual Map; III: Shopping for a Dissertation; 3: Snapping the Picture: Envisioning the Research Project; 4: Novel Consumption: Going Shopping and Learning with Fictional Characters; IV: A PhD Student, Her Books, and Her Search for a Bookcase; 5: The Disciplines of Shopping: What Participants Learn to Do; V: My Dinner at Moyo's; 6: Growing Up with, Growing Into, Growing Out of: Who Participants Learn to Be; VI: Radical Accidents; 7: At the Root of It All: How Participants Learn to Make Change; VII: Rumours and Queues; 8: Somewhere Around the Middle
