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Full Description
This book on digital marketplaces primarily focuses on Knowledge Intensive Assets (KIAs) such as data, insights, models, digital twins, APIs, software applications, courseware, advertisements, games, and entertainment. KIAs are becoming significant in the world of trading and monetization. Marketplaces dealing with KIAs are just evolving, but they show the promise of notable growth rate. The steps to manage the trade of the KIAs— product validation, acquisition, pricing, and delivery— present challenges that are different than those of traditional commodities. The contents of this book present unique value in today's data- and AI-driven economy as all industry sectors are having to handle KIAs.
This book provides a detailed look at the challenges and opportunities of marketplaces, especially those dealing with KIAs. As a compendium of marketplace functions, including monetization models and analysis of specific marketplace players, the contents of this book will be beneficial for industry practitioners, researchers, and business executives.
Contents
Acknowledgments vii
Preface ix
Chapter 1: Introduction 1
Knowledge Intensive Assets (KIAs) 1
What Is a Marketplace? 2
Marketplace Economy 3
About This Book 3
Chapter 2: The Emergence of Commerce 5
Introduction 5
The Beginnings of Trade 6
The Modern Marketplaces 7
Marketplace Models 8
Disruptive Marketplaces 10
Recap 11
Chapter 3: Technology for Digital Commerce and Platforms 13
Introduction 13
The Internet 13
Cloud Computing 14
Digital Payments 15
Metaverse 16
Current Major Marketplace Players 18
Recap 24
Chapter 4: Knowledge Intensive Assets (KIAs) for Trading 25
Introduction 25
Data Sets 26
AI Models 32
Application Program Interfaces (APIs) 43
Software Modules 46
Digital Twins 46iv •
Contents
Engineering Designs, Drawings, and Manuals 50
Media Entertainment Products 51
Games 54
Jobs 56
Social Business and Personal Communication 59
Photos, Images, Illustrations 63
Non-Fungible Tokens (NFTs) 67
Courseware, Knowledge Repositories, Templates 68
Digital Ads and Promotions 73
Ecosystem Playgrounds for KIAs 74
Recap 76
Chapter 5: Marketplace Functions for KIA Assets 77
Introduction 77
Vendor Development 77
Display of Products/Catalogs 78
Pricing and Price Policies 82
Payments 85
Incentives and Royalties 88
Order Management 89
Shipping and Delivery 90
After-Sales (aka Post-Sales) Service 93
User Experience 93
Financing 93
Customizations and Personalization 94
Ratings, Reviews, and Recommendations 96
Advertising 97
Marketplace Data Analytics 97
Recap 99
Chapter 6: Revenue Models for KIA Marketplaces 103
Introduction 103Outright Sales 104Subscription Fee 104Pay-as-You-Use 105Membership Fees 105Barter System 106Donations for Public or Free Offerings 107
Contents •v
Associated Services: Tools, Consulting, Training 108
Advertisements 109
Financing: Credit Cards, Gift Cards, Long-Term Credits 110
Leasing 111
Committed Spends 112
Marketplace KPIs 113
Recap 114
Chapter 7: Automation and Scaling of KIA Marketplaces 115
Introduction 115
Automation Is the Key to Scaling 115
Quality and Privacy of KIAs in Marketplaces 117
Securing KIA Assets in Marketplaces 120
Importance and Challenges for Data Distribution and Sharing 122
Making the KIA Marketplaces User-Friendly 124
Life Cycle Management of KIA Assets 126
Ecosystem Around KIA Assets 126
Chapter 8: Negotiations 131
Advertising 132
Co-selling and Upselling in KIA Marketplaces 132
Can KIA Marketplaces Include Conventional Physical Products? 132
Recap 132
Chapter 9: Social Impacts of KIA Marketplaces 133
Introduction 133
Social Interactions 133
Democratization of Asset Building, Ownership, and Trading 134
Economic Impacts 135
Ease of Transactions 135
Jobs136
New Economies 137
Recap 137
Chapter 10: KIA Marketplaces: Building It Right, Challenges Beyond the Business and Technology 139
Introduction 139
Cultural Impact 142
Restrictions on Types of Consumption and Usage 143
Liability Considerations 144
Vendor Certification 144
Ethical Considerations 145
Recap 145
Chapter 11: KIA Marketplaces: Trends and Future Directions 147
Introduction 147
What Are Successful Use Case Scenarios? 148
What Are the Ethical Considerations? 148
What Are the Trends? 152
Recap 153
Glossary 155
References 159
