Full Description
This book provides an overview of the Internet for pharmacists with limited knowledge of how to employ it to improve patient care, and as resource for pharmacists who are experienced web users. This guide focuses on the issues and opportunities associated with the incorporation of Internet technology, patient care, and the practice of pharmacy. Filled with practical advice, the book contains techniques for retrieving and evaluating information, tips for recommending Web sites to patients for education and support, and listings of valuable resources found on the Internet.
Contents
/Introduction to the Internet /Strategies for Finding and Evaluating Health Related Information /Sources of Consumer Information on the Internet /Alternative and Complementary Medicine /Resources for Pharmacy Professionals /The Internet: A New Way to Communicate /Prescription Security Through Digital Signatures, Certificates, and Smartcards /The Benefits of the New Technologies /Internet Pharmacies: The Good, the Bad, and the Unsure eProducts, eServices, ePharm: Marketing in an eWorld /The Online Marketing Edge /Providing Pharmacy and Medical Care in the Internet CareZone /Becoming the Medium /Appendix: Internet Rating Services
