基本説明
New to this edition: New chapter on colour / New terms and information on sizing and production techniques / etc.
Full Description
Apparel Production Terms and Processes defines materials and terms relating to the mass production of raw materials, design and product development, patternmaking, garment details and component parts, assembly, production and manufacturing, labeling regulations, packaging and finishing, testing, and quality control. In this revised edition of the classic Fashion Production Terms, chapters are presented in a progression that relates to the flow of the production process or the route of the garment from its origin through development to completion. Each chapter opens with a brief introduction followed by terms that are listed alphabetically; terms are grouped according to subject by use or application.
Contents
1. The State of the IndustryRoots and RudimentsThe Retail Environment: Dynamics of ChangeStrategic Planning: Adapting to Change2. Retail Structures and Multichannel StrategiesBrick-and-Mortar Retailers Direct Marketing and SellingElectronic RetailingGlobal Retailing3. The Human FactorHuman Resource ManagementCustomer Behavior4. Store Location and PlanningSite SelectionShopping Centers and MallsStore Design and Visual Merchandising5. Marketing the MerchandiseMerchandise Planning and BuyingPricing for ProfitSupply Chain Management Retail Promotion
