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Full Description
Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century—lectures, quizzes, and exams—have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students.
Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action. After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central and collaboration and creativity are encouraged.
Contents
Chapter 1: Audience, Purpose, and Genre in Business and Professional Communication
Chapter 2: Argument in Professional Communication
Chapter 3: Style in Business and Professional Writing
Chapter 4: Professional Writing in an Electronic Environment
Chapter 5: Writing in Teams
Chapter 6: Communicating Across Cultures
Chapter 7: Positive and Informative Messages: Writing Letters, Memos, and Emails
Chapter 8: Negative Messages: Writing Letters, Memos, and Emails
Chapter 9: Writing Persuasive Messages
Chapter 10: Proposals
Chapter 11: Informal and Interim Reports
Chapter 12: Research Reports: Recommendation, Analytical, and Informational
Chapter 13: Design and Visuals in Business and Professional Communication
