Full Description
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasises clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout. Business and Professional Writing instructor site resources include PowerPoint lectures, suggested assignments, grading rubrics, and lesson plans, and suggested lecture notes.
KEY FEATURES:
Very concise—points are made as briefly and directly as possible
Tone is friendly and encouraging rather than formal or academic
Strong coverage of marketing and promotional writing: brochures, social media, and news releases are covered along with other kinds of workplace writing
Readable layout, with many concrete examples, instructive images, and helpful tips throughout
Contents
Acknowledgements
Preface
Introduction to Business and Professional Writing
Part I The Basics of Strong Writing
Chapter 1 Plain Language
Chapter 2 The Seven Cs of Good Professional Communication Introduction
Chapter 3 The Eighth C: Learning Grammar Language
Chapter 4 Copy-Editing
Part II Document Design
Chapter 5 Basic Document Design
Chapter 6 Formatting for Correspondence
Part III Correspondence
Chapter 7 Emails and Memos
Chapter 8 Letters: Good News, Neutral, and Bad News
Chapter 9 Persuasive Letters
Part IV Writing for a Job
Chapter 10 Cover Letters
Chapter 11 Resumes
Part V Promotional Materials
Chapter 12 News Releases
Chapter 13 Brochures
Chapter 14 Promotion on the Web
Part VI Oral Presentations
Chapter 15 Individual Oral Presentations
Chapter 16 Group Presentations
Part VII Reports
Chapter 17 Informal Reports
Chapter 18 Formal Reports
Chapter 19 Formal Report Example
Appendix A Answers to Exercise
Index
