The IDEATE Method : Identifying High-Potential Entrepreneurial Ideas

Cohen, Daniel A./ Pool, Gregory Arthur/ Neck, Heidi M.

SAGE Publications Inc（2020/05発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 104 p.
• 言語 ENG
• 商品コード 9781544393247
• DDC分類 658.4063

Full Description

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea.  Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

 

Contents

Preface
Acknowledgmenta
About the Authors
Chapter 1: Introduction
Chapter 2: Identify
Chapter 3: Discover
Chapter 4: Enhance
Chapter 5: Anticipate
Chapter 6: Target
Chapter 7: Evaluate
Chapter 8: IDEATE 50 More
Chapter 9: Choose One Big, Valuable, Impactful, Feasible, and Profitable Idea
Notes