Full Description
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Contents
Preface
Acknowledgments
About the Authors
Part I: Social Media Defined, Distinguished, and Delineated
1. Mass Media to Niche Media
2. The Framework of Social Media
3. Law, Ethics, and Responsibility
4. Societal Impacts of Social Media
Part 2: Communication Contexts for Social Media
5. The Impact of Artificial Intelligence
6. Measuring Social Media
7. Business and Strategic Communications
8. Crisis Communication
9. Political and Civic Communication
10. Entertainment and Sports Media
11. Health Communications
Part 3: Making the Most of Social Media
12. Keeping Up with Social Media
Glossary
