Full Description
Rousell examines the rich and complex nuances of the science of surprise and shows us how we can use it strategically to enrich lives.
Random events transform us. After studying formative events, moments that define us, for over three decades, Michael Rousell discovered that most of them took place during a spark of surprise. This breakthrough launched a fascinating journey from neuroscience to stand-up comedy. Rousell draws on research from a wide variety of brain science disciplines (cognition, motivation, neuroscience, psychology, artificial intelligence, persuasion, evolution, and learning), then examines those who already use surprise strategically (comedians, film directors, entertainers, magicians, and novelists). This examination illustrates the hidden, yet critical features inherent in surprise, while demystifying the complexities.
Surprise evolved as a mechanism to instantly change our beliefs. Rousell shows how surprising events produce invisible influence because they open a window to spontaneous belief change with no warning or conscious awareness. You'll see how seemingly minor features of surprise create profound differences and can be used to strategically enrich lives, create positive mindsets, and maximize influence.
Contents
Acknowledgments
Introduction
Section One: Beliefs
Chapter One: We Are Our Beliefs
Chapter Two: How Beliefs Function
Chapter Three: Maintaining Strong Beliefs
Section Two: Bias
Chapter Four: Who's in Control, Us or Our Bias?
Section Three: How Surprise Works
Chapter Five: Surprise: The Revision Reflex
Chapter Six: Surprise is All Around Us
Section Four: Surprise as a Tool
Chapter Seven: Using Surprise Strategically
Chapter Eight: Activating Surprise
Chapter Nine: Shaping Understanding
Chapter Ten: Preventing Negative Events
Section Five: Beneficial Beliefs
Chapter Eleven: Constructive Living
Chapter Twelve: Final Word
Bibliography
Notes
Index
About the Author
