- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Come, Stay, Learn, Play: A Guide to Making the Museum Experience is a practical guide for those on the front-line of museums, as well as leadership, on creating memorable moments through extraordinary interactions. Through interviews with experience staff and research on successful for-profit models, Andrea Gallagher Nalls presents a workable manual on how to find, train, and keep effective curators of experience that will shape earned income success at your museum and form a culture of service to both the visitors, and one another.
Cultural organizations are entering what might be their most challenging era yet. In this post-pandemic, new-normal time, museums are forced to rethink archetypal visitor services and guest experience roles and this book offers ways to emerge stronger than ever before.
This offering from the American Alliance of Museums is a comprehensive resource for your museum's frontline. Topics include:
Hiring and TrainingEnhancing Visitor to Museum Staff CommunicationImproving Institution-wide Interdepartmental CommunicationGrowing a Culture of ServiceFrontline DEAI Initiative ActivationCustomer Service Best PracticesGuest Point-of-ViewMuseum Visitor to Member ConversionDigital Experience DeliveryContent Connection and Visitor EngagementThe Post-COVID Experience
Features include:
Ways a museum visit can be enhanced through the research and application of various for-profit models of guest experienceHighlights, experiences and case studies from current museum practitionersNew and updated experience resources for museum staff The Making the Museum Experience QuestionnaireMuseum experience professionals have the incredible opportunity to serve visitors and present a place where they feel welcome, safe and inspired. Our institutions are more than just a place of learning, and greater than a repository of things. They are also community gathering places, and a place to belong.This book offers real-life stories and tested step-by-step strategies to spark ideas on how to secure visitor affection at one's own museum.
Contents
Dedication
Foreword
Introduction
Chapter One: The Visitor Experience Staff
Chapter Two: A Whole-museum Commitment to Service
Chapter Three: Experience Staff as DEAI Advocates
Chapter Four: The Experience Economy Approach, Applied in a Museum Setting
Chapter Five: Magnetic Modeling and Dynamic Delivery; the Business of Museums
Chapter Six: One Time Visitors to Lifelong Friends
Chapter Seven: The Curators of Experience
Chapter Eight: Post-Disaster Museum Experience
Chapter Nine: On Making the Museum Experience
Making the Museum Experience Self-Assessment
About the Author
Index
