Full Description
People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media.
As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.
Contents
Preface and Acknowledgments
Chapter 1. The Current Media Environment
Chapter 2. What Is a Media Effect?
Chapter 3. Attraction to Digital Media
Chapter 4: Effects of Exposure to News
Chapter 5. Effects of Exposure to Advertising
Chapter 6. Effects of Exposure to Entertainment
Chapter 7. Effects of Using Social Media Sites
Chapter 8. Effects of Living in Virtual Worlds on the Internet
Chapter 9. Effects of Competing in Computer Games
Chapter 10. Effects on Institutions
Chapter 11. Broad Effects
Chapter 12. Big Picture Issues
Glossary
