Full Description
For minorities in today's society, there may be a greater complexity and risk to moving about in the retail, restaurant, and other consumer marketplaces than some might expect. Based on 20 in-depth interviews with people from various backgrounds across the country, the purposes of this book is threefold. Firstly, to bring greater awareness to minority marketplace experiences both for consumers and marketplaces by offering a tapestry of what shopping and otherwise moving about and engaging in the consumer marketplaces may look like for minorities, even today. Secondly, to increase sensitivity to this issue for all involved. And third, to provide some of the steps and resources that others have taken in an attempt to interrupt, disrupt, or ameliorate the inappropriate handling of minority consumers. To an extent, this book is about not only shopping, but also humane living in America, surviving and making sense of experiences, what to do about it, and the larger issues and contexts that surround the marketplace for minorities.
Contents
TABLE OF CONTENTS
DEDICATION
PREFACE
(INTRODUCTION)
PART 1: MONITORING
Poem 1: Alfreda Recalls Marshall Fields, by Tara Betts
(INTRODUCTION)
MISPERCEIVED: "Oh Reverend, I'm So Sorry" (Alton's story)
MISTRUSTED: "So I'm a Suspect, and It Makes Me Feel Terrible" (Balbira's story)
MORTIFIED: "My Sense of Gravity Knows Where Your Center of Gravity Is" (Chad's story)
MANAGED: "Fried Chicken!" (Dana's story)
MISTOOK: "I Was Hoping to Live Long Enough to See Major Changes on Earth" (Eleanor's story)
Monitoring: Things that Part 1's Monitoring Can Teach Consumers and Marketers
Monitoring: Reflection Questions & Related Readings
PART 2: INEQUITIES
Poem 2: Internal Dialogue, by Micah E. Lubensky
Poem 3: "Two Friends", by Lisa Mallory
(INTRODUCTION)
INDICTED: "It's Not For Sale" (Graham's story)
INTIMIDATED: "It's Really Painful for a Kid" (Janisha's story)
INSULTED: "Every Kind Of Cracker That Nabisco Makes" (Tamir's story)
INVALIDATED: "I Am The Minority, The 'Foreigner'" (Hart's story)
Inequities: Things that Part 2's Inequities Can Teach Consumers and Marketers
Inequities: Reflection Questions & Related Readings
PART 3: TRAUMAS
Poem 4: #IfIWasGunnedDown, by Malik S. Champlain
Poem 5: Brown Girl Shopping, byArakcelis Gomez
(INTRODUCTION)
TARGETED: "The Book of Robbers, Scammers, and Fraudulents" (Finley's story)
TRAUMATIZED: "Wouldn't You Want to Hear My Story if You're Ready to Shoot Me?" (Kenrec's story)
TERRIFIED: "This Is What You Put Me Through as a Mother-- as a Black Mother and Her Son-- in This Community." (Latasha's story)
TRIGGERED: "My DNA Remembers, Even if My Conscious Mind Doesn't", by Michelle R. Dunlap
TORMENTED: "I Lifted My Sweater Just Enough for Them To See I Had Stolen Nothing" (Priscilla's story)
Trauma: Things that Part 3's Traumas Can Teach Consumers and Marketers
Traumas: Reflection Questions & Related Readings
PART 4: PHILOSOPHIES
Poem 6: The Invisible Pause, by Denise M. Keyes
Poem 7: Whitney in the Purple Dress, by Michelle Dunlap
(INTRODUCTION)
PLAGUED: "It's a Wonder Black People Live to Fifty" (Rekia's story)
PRECONCEIVED: "[I'm] the Bull's-Eye!" (Stephon's story)
PRIVILEGED: "Just Because I'm White Doesn't Mean It Does Not Matter" (Heather's story)
PERTURBED: "I Am No Fan of Insurance Companies, Pure and Simple" (Vernon's story)
PROVOKED: "I Try To Go To Stores That Cause The Least Stress" (Yvette's story)
Philosophies: Things that Part 4's Philosophies Can Teach Consumers and Marketers
Philosophies: Reflection Questions & Related Readings
CONCLUSION
Poem 8: Shopping While Black, by Frances Shani Parker
Poem 9: In Her Image, by Kenneth E. Watts
NOTES
REFERENCE LIST
ACKNOWLEDGEMENTS
ABOUT THE AUTHOR
