Full Description
Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media's integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public.
Social Media and Society empowers students as consumers and creators of social media and illustrates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following:
Relational/Societal/Self boxes provide a framework for analysis of media and society In Theory boxes attaching theory to practiceLearning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up; Critical Thinking Questions, Media Sources, and End of Chapter ActivitiesComprehensive Glossary of key termsFull-color visuals capturing key trends and up-to-date data
Contents
Chapter 1: The Framework of Social Media
Chapter 2: Concerns About the Dark Side of Social Media
Chapter 3: Benefits of Social Media
Chapter 4: Mass Media to Niche Media
Chapter 5: Business and Strategic Communications
Chapter 6: Crisis Communications
Chapter 7: Sports Communication
Chapter 8: Political and Civic Communication
Chapter 9: Health Communication
Chapter 10: Entertainment Media
Chapter 11: Measuring Social Media
Chapter 12: A Holistic Approach: Keeping Up with Social Media
