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Full Description
The Manual of Strategic Planning for Cultural Organizations adopts a hollistic approach to the creative world of cultural institutions. By encompassing museums, art galleries, gardens, zoos, science centers, historic sites, cultural centers, festivals, and performing arts, this book responds to the reality that boundaries are being blurred among institutional types—with many gardens incorporating exhibitions, many museums part of multidisciplinary cultural centers and festivals.. As cultural leaders transform the arts in the twenty-first century, this "whole career" manual will prepare readers for every stage. Three key areas covered are:
Leadership change. This chapter explains the role of strategic planning when an institution is going through the process of hiring a new director. A question we are frequently asked is "Should the strategic plan precede the search process or should it wait until the new director takes up the position?"
Institutional change. Increasingly, cultural organizations are going through major change: from public-sector agencies to nonprofit corporations; from private ownership to non-profit status; from nonprofit status to a foundation, and many other variations. This book addresses the role of strategic planning during these transitions.
Staff empowerment. This manual addresses the opportunities for staff at all levelsto grow by participating in strategic planning. This edition focuses on how to engage and empower staff.
A Guide for Museums, Performing Arts, Science Centers, Public Gardens, Heritage Sites, Libraries, Archives, and Zoos is a game-changing book with broad reach into the cultural sector, while still serving the museum community.
Contents
Chapter 1
WHY Conduct a Strategic Plan?
1.1 Forces of Change
1.2 Understanding Your Cultural Organization
1.3 The Significance of Foundations Statements
Case Study 1.1: The Guggenheim Bilbao Strategic Vision 2020
Case Study 1.2: Why do you Need Libraries Anyway? The County of Los Angeles Public Library Strategic Plan: A Case Study
Case Study 1.3: Soft Power and The Gardiner Museum's Strategic Plan
Chapter 2
WHEN to Conduct a Strategic Plan
2.1 Professional Standards
2.2 New Director
2.3 New Circumstances
2.4 New and Renewed Facilities and New Location
2.5 Readiness Checklist
Case Study 2.1: It's Time for Strategic Planning at the Whitney Museum of American Art
Case Study 2.2: A New Strategic Direction for the Schomburg Center for Research in Black Culture
Chapter 3
WHO AND WHAT: The Structure of Strategic Planning
3.1 Leadership
3.2 Facilitation
3.3 The Ten Steps of Strategic Planning
Case Study 3.1: Tafelmusik's Strategic Plan for Acoustical Excellence
Case Study 3.2: Benefits of Strategic Planning in Science Centers
Chapter 4
HOW: Methods of Engagement
4.1 Principles of Strategic Planning
4.2 Internal Assessment
4.2.3 Using Technology
4.3 External Assessment
Case Study 4.1: Why Strategic Planning for Cultural Organizations Needs to Include the City
Case Study 4.2: How Art League Houston Engaged Communities
Chapter 5
From Problems to Strategies
5.1 Thinking Strategically
5.2 Identifying Key Issues
5.3 Comparison and Benchmarking
5.4 Construction of Scenarios
Case Study 5.1: The Role of Strategic Planning in Formalizing and Communicating the Changing Role of the Toronto Zoo
Case Study 5.2: A New Governance Strategy for the Tom Thomson Art Gallery
Chapter 6
From Strategies to Goals: The Strategic Planning Retreat
6.1 Setting Realistic Objectives for the Retreat
6.2 The Retreat Agenda
6.3 Retreat Report
Case Study 6.1: Creativity is Center Stage in Strategic Planning for Roundabout Theatre Company
Chapter 7
From Goals to Objectives and Tasks
7.1 Strategic Planning Workbook
7.2 Facilitating the Staff Process
Case Study 7.1: Henry Ford Estate - Fair Lane: A 21st Century Blueprint for an Iconic Historic Home
Chapter 8
Implementing the Plan
8.1 Detailing the Plan
8.2 The Financials in the Plan
8.3 The Budget and the Plan
8.4 Alignment with the Organization's Long-Range Plans
8.5 Alignment with Human Resources Strategy
8.6 Alignment of Staff and Board
8.7 The Public Dimension: Communicating the Plan
Case Study 8.1: A Great Garden of the World -- Our Planning Story
Chapter 9
Evaluating the Strategic Plan
9.1 The Board's Role in Evaluation
9.2 Involving All Board Committees
9.3 Staff Roles in Evaluating the Plan
9.4 The Bigger Question: Are These the Right Goals? Or, Is It Time for a New Plan?
Case Study 9.1: Measuring What Matters in Strategic Planning
Case Study 9.2: Using Metrics to Further Alignment at Hillwood
Chapter 10
Conclusion: What Can Go Wrong and How to Fix It
