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Full Description
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure.
Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish.
Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice
Contents
Part 1: Introduction
Chapter 1: Strategic Management
Chapter 2: A Review of Theory and Practice
Part 2: Strategic analysis and purpose
Chapter 3: Analysing the Strategic Environment
Chapter 4: Analysing resources and capabilities
Chapter 5: Strategy Dynamics
Chapter 6: Prescriptive Purpose Delivered Through Mission, Objectives And Ethics
Chapter 7: Purpose Emerging From Innovation, New Resources And Technologies
Part 3: Developing the strategy
Chapter 8: Developing Business-Level Strategy Options
Chapter 9: Developing Corporate-Level Strategy Options
Chapter 10: Strategy Evaluation And Development: The Prescriptive Process
Chapter 11: Finding The Strategic Route Forward From Knowledge, Learning And Networks
Chapter 12: Organisational Structure, Style And People
Part 4: The implementation process
Chapter 13: Implementing And Controlling The Strategic
Chapter 14: Green Strategy And Sustainability
Chapter 15: Managing Strategic Change
Part 5: Different Strategy Contexts
Chapter 16: Strategic Leadership
Chapter 17: Entrepreneurial strategy
Chapter 18: Government, public sector and not-for-profit strategies
Chapter 19: International expansion and Globalisation Strategies
Glossary
