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Full Description
Now in its Fourth Edition, the authors have included new chapters on legal, security, safety and risk management, social media, events destination and the future of international events, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. International case studies covering all manner of events are used throughout and include:* Tokyo 2020 Olympic Games, Japan* FIFA World Cup 2018, Russia * The Ninth Wave Festival, Shanghai * Edinburgh International Film Festival Goes Digital During Covid 19* Festival de Cannes, International Film Festival, FrancePowerPoint slides and an Instructor Manual can be found online. Suitable for Events Management students at Undergraduate and Postgraduate level.
Contents
Part 1Chapter 1: Introduction to Events ManagementChapter 2: Events Destinations ManagementChapter 3: Event EntrepreneurshipChapter 4: Human Resource ManagementPart 2: Events Finance and LawChapter 5: Financial Management in the Events IndustryChapter 6: Costing, Pricing and Capital in the Events IndustryChapter 7: Project Management and FinancingChapter 8: Risk Management and SafetyPart 3: Events Marketing and MediaChapter 9: Event SponsorshipChapter 10: Marketing Process, Communications and Public RelationsChapter 11: Brand Co-Creation and Social MediaChapter 12: New Multimedia Technology for Events OrganisersPart 4: Events Preparation and OperationChapter 13: Events Assessing, Planning and MonitoringChapter 14: Event LogisticsChapter 15: Event Production, Design and LightingChapter 16: Crowd Control and Crowd DynamicsChapter 17: Expos, Conferences and ConventionsPart 5: Events and BeyondChapter 18: Sustainable Festivals and EventsChapter 19: Long Term Legacy and ImpactsChapter 20: Sport EventsChapter 21: Evaluation and Impact of EventsChapter 22: The Future of the Events Industry
