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Full Description
This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors' own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.
With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.
Contents
Chapter 01: Strategic Digital Transformation: Background and Terminology
Chapter 02: Business Strategy in the Digital Age
Chapter 03: Digital Transformation in Context: Innovation and Sustainability
Chapter 04 Strategic Action Field of Customer Centricity
Chapter 05: Strategic Action Field of New Digital Technologies
Chapter 06 Strategic Action Field of Data and the Cloud
Chapter 07 Strategic Action Field of New Strategies and Business Models for Value Creation
Chapter 08 Strategic Action Field of Operational Excellence / Process Management
Chapter 09 Strategic Action Field of Digital Leadership and Culture
Chapter 10 Strategic Action Field of Digital Marketing
Chapter 11 Success Factors and Metrics for Digital Transformation Implementation
Chapter 12 Transformation in Practice - Digital Transformation Toolkit
