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Full Description
Discover how organisations manage and foster innovation in this new textbook, which covers hot topics such as sustainable innovation, digital transformation, inclusive innovation and innovation in the public and not-for-profit sectors.
Key features include:
• Mini case studies spotlight innovation in practice from a variety of organisations of different sizes, sectors, and geographical locations.
• Practical tools and activities encourage readers to explore what they would do in real-life scenarios.
• Key chapters examine the intersection of innovation and other business functions, including marketing, R&D and project management.
This book is essential reading for undergraduate and postgraduate students studying innovation management.
Dr Sercan Ozcan is Professor of Innovation and Technology Management and the Associate Head of Research and Innovation at the University of Portsmouth.
Contents
PART I Foundations of Innovation Management
Chapter 1 An Overview of Innovation Management
Chapter 2 Unveiling the Sources and Types of Innovation
Chapter 3 Innovation Process and Activities
PART II Agumenting Innovation Performance
Chapter 4 Architecting Strategies for Innovation and Managing Organisational Structures
Chapter 5 Success Factors for Innovation and Performance Management
Chapter 6 Convergence of Marketing and Innovation: A Customer-Centric Approach
PART III Managing the Intersections of Innovation and other Business Functions
Chapter 7 Synthesising R&D, IP, and Innovation: A Technologival Perspective
Chapter 8 Leveraging Project Management and Funding for Innovation Advancements
Chapter 9 Harnessing Business Intelligence and Foresight for Innovation Excellence
PART IV Interaction with the External Environment
Chapter 10 Engaging in Innovation Systems, Networks, and Clusters
Chapter 11 Embracing Open Innovation, Strategic Alliances and Crowdsourcing
PART V Contemporary Developments and Future Directions in Innovation
Chapter 12 Pioneering Earth-Centric Evolution: The Rise of Sustainable, Green and Eco Innovations
Chapter 13 Advancing Beyond Mainstream Approaches: Social, Inclusive, and Frugal Innovations
Chapter 14 Fostering Innovations in Public and Non-profit Sectors
Chapter 15 Navigating the Impact of Digital Transformation on Innovation Management
Chapter 16 Steering Innovations Amid Cahos and Crises
Chapter 17 Conclusion
