Full Description
If your focus is real world research, this book will provide you with an easy-to-follow, step-by-step guide to planning, delivering, and communicating it successfully. Allowing you to see research in action, this book uses real-world case studies from a wide range of disciplines and global markets, encouraging you to apply best practice to your own work. There is step-by-step guidance on quantitative, qualitative and mixed research methods to introduce you to the intricacies of real-world research.
The sixth edition:
· Integrates digital and face-to-face methods to reflect a changing world;
· Reveals the reality of methods and not just the theories behind them;
· Prepares you for your studies with detailed, practical advice.
Accompanied online by a wealth of handpicked tools and resources to help you avoid common pitfalls and learn key skills, this complete guide is still the definitive research companion for you.
Contents
1 Introduction
Part A Principles and Planning for Research
2 Theoretical Perspectives and Research Methodologies
3 Selecting and Planning Research Proposals and Projects
4 Research Ethics
5 Searching, Critically Reviewing and Using the Literature
Part B Research Methodology
6 Quantitative Research Design
7 Qualitative Research Design
8 Mixed Methods Research Design
9 Sampling Strategies
10 Designing Descriptive and Analytical Surveys
11 Designing Case Studies
12 Designing Evaluations
13 Action Research and Change
Part C Data Collection Methods
14 Questionnaires and Surveys
15 Interviewing
16 Non-Participant Observation
17 Ethnography and Participant Observation
18 Focus Groups
19 Unobtrusive Measures
20 Visual Research Methods
21 Digital Research Methods
22 Secondary Data and Research
Part D Analysis and Report Writing
23 Data management by Eric A. Jensen
24 Getting Started Using SPSS
25 Analysing and Presenting Quantitative Data
26 Getting Started Using NVivo
27 Analysing and Presenting Qualitative Data
28 Writing Up the Research
29 Preparing for Presentations and Vivas
