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Full Description
"With its real-life business applications, and the tools in Connect, students are engaged from the very start. I use Connect to set reading assignments, summative and formal assessments, so that everything can be tracked and monitored in one place."
- Dr. Siobhán Lucey, University College Cork and Senior Fellow of the UK Higher Education Academy
"Well written with a good flow, this textbook provides clear and current examples, making the subject more approachable and relatable, particularly for those without an economics background. Jargon is explained clearly, saving lecture time for discussion and application." - Professor Elizabeth Jones, Director of Undergraduate Studies, University of Warwick
Economics for Business, now in its 7th edition, remains an essential introduction to economics for business students. Written in a clear and accessible style, it shows how economics applies to real-world business practice and policy by exploring a wide range of contemporary issues, such as behavioural economics, GDP growth as a policy, the rise of populism and sustainable development.
Key features:
Contemporary international examples bring economic topics to life and cover issues such as concert ticking pricing, Amazon's data centres, banking in the UAE, the Vodafone-Three UK merger, and the economic impact of social media.
Economic theories explained within the context of modern business with updated applications on mergers and acquisitions, hedging, and Eurozone membership, linking theory directly to modern business practice.
Practical toolkit for business students with targeted chapter exercises including concept questions, calculations, and graphing practice.
Economics for Business is available through McGraw Hill's Connect® learning platform as an interactive, adaptive eBook alongside a wealth of ready-made course content for teaching, learning, practice and assessment. With a variety of tools to help with course management, insight and tracking, Connect helps faculty and institutions improve student outcomes and deliver courses more efficiently. To learn more, visit mheducation.co.uk/connect.
Key Connect® features for this edition include:
Interactive Graphs that help students see the relevance of the subject matter by providing visual displays of real data for students to manipulate.
Economic Application Based Activities that provide students with valuable practice, using problem solving skills to apply their knowledge to realistic scenarios. Students' progress from understanding basic concepts to analysing complex scenarios.
Damian Ward is Professor of Business Economics and Dean of the Hertfordshire Business School at University of Hertfordshire. He has extensive experience of teaching undergraduate and MBA students, including executive management programmes for leading global organizations. His research interests focus on the application of economic theory to the workings of the financial services industry and he is a non-executive director of the London Institute of Banking and Finance.
David Begg is Emeritus Professor of Economics at Imperial College Business School.
Contents
Section 1 Introduction
1 Economics for business
Section 2 Understanding Markets
2 Consumers in the marketplace
3 Firms in the marketplace
4 Markets in action
Section 3 Competition and Profitability
5 Market structure and firm performance
6 Strategic rivalry
7 Growth strategies
8 Governing business
Section 4 Macroeconomics
9 Introduction to the macroeconomy
10 Measuring macroeconomic variables and policy issues
11 Exchange rates and the balance of payments
12 Globalization
Section 5 Macroeconomic Policy
13 Expenditure and fiscal policy
14 Money, banking and interest
15 Inflation, output and economic policy
16 Supply-side policies and economic growth
