経営上の意思決定、ビッグデータとアナリティクス Management Decision-Making, Big Data and Analytics

Gressel, Simone/ Pauleen, David/ Taskin, Nazim

Sage Publications Ltd（2020/10発売）

Sage Publications Ltd（2020/10発売）

• 製本 Hardcover:ハードカバー版／ページ数 336 p.
• 言語 ENG
• 商品コード 9781526492012
• DDC分類 658.4033

Full Description

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management. 

The book features chapters on cutting-edge topics, including: 
• Big data 
• Analytics
• Managing emerging technologies and decision-making 
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making 

The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles. 

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels. 
 

Contents

Chapter 1 Professional Mindsets
Chapter 2 Introduction to Big Data
Chapter 3 Introduction to (Advanced) Analytics
Chapter 4 Management Decision Making
Chapter 5 Analytics in Management Decision Making
Chapter 6 Types of Managerial Decision-Makers
Chapter 7 Organizational Readiness for Data-Driven Decision Making
Chapter 8 Integrating Contextual Factors in Management Decision making
Chapter 9 Managing the Ethics, Security, Privacy, Legal Aspects of Data-Driven Decision-Making
Chapter 10 Managing Emerging Technologies and Decision Making