ビジネス・経営における混合研究法：実務入門 A Practical Introduction to Mixed Methods for Business and Management

Bazeley, Pat

Sage Publications Ltd（2018/12発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 136 p.
• 言語 ENG
• 商品コード 9781526462497
• DDC分類 658.00721

Full Description

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.

The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.

The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.

Suitable for business and management students and researchers undertaking their own mixed methods research.

Contents

Chapter 1: Foundations
Chapter 2: Developing a Mixed Methods Study
Chapter 3: Designing and Conducting a Mixed Methods Study
Chapter 4: Analysing Mixed Methods Data
Chapter 5: Bringing It All Together
Glossary