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Full Description
The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management.New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations. An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'top tip' for doing research successfully.The book is complemented by a FREE Interactive eBook and online resources including PowerPoint slides, datasets, multiple-choice questions, e-flashcards and links to additional online material.Suitable reading for any student carrying out a research project, dissertation or thesis in business and management.*Interactivity only available through the eBook included as part of paperback product (ISBN 9781526446954). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
Contents
Chapter 1. Finding Your Feet in Management and Business ResearchChapter 2. Reviewing the LiteratureChapter 3. The Philosophy of Management and Business ResearchChapter 4. Designing Management and Business ResearchChapter 5. The Research ExperienceChapter 6. Crafting Qualitative Data through Language and TextChapter 7. Crafting Qualitative Data through Observation and Participatory ResearchChapter 8. Framing and Interpreting Qualitative DataChapter 9. Crafting Quantitative DataChapter 10. Summarizing and Making Inferences from Quantitative DataChapter 11. Multivariate AnalysisChapter 12. Writing Management and Business Research
