Full Description
This book is an ideal companion for students looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on:
Selecting the best sampling method for your research
Designing questionnaires to ensure you gather valuable data
Collecting your data to represent populations well
Piloting questionnaires to ensure quality research
Part of The SAGE Quantitative Research Kit, this book will give you the know-how and confidence needed to succeed on your quantitative research journey
Contents
Introduction
Sampling Approaches: How to achieve representativeness
Sampling mode: how we actually collect the data
Questionnaire design: asking the right questions
Ensuring survey quality: piloting, checks and cross-cultural comparability
Conclusion
