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Full Description
Students, educators, business owners, and social media managers alike benefit from A (PR)actical Guide to Social Media, whether you are a novice who is reluctant to dip your toe in the social media pool, an intermediate user who needs encouragement to make the social media high-jump, or an expert in social media who needs a quick splash of the latest platform updates and strategies. This guide explores the most used social media platforms, audience analysis, strategies and tactics, social media plan writing, and the social media editorial calendar.
A (PR)actical Guide to Social Media is a one-stop resource on the basics of social media and public relations. Public relations is all about image, and social media is a tool that provides countless creative opportunities. When used correctly, it is a powerful resource that can help one tap into target audiences and build a brand to be reckoned with—or even build a full career in social media.
Contents
About the Author
Acknowledgments
Introduction
Chapter 1 Starting from Social Media Scratch: It's More Than Just Posting Stuff
Chapter 2 The Top Four: Facebook, Twitter, YouTube, and Instagram
Chapter 3 But What About Snapchat, LinkedIn, and Pinterest?
Chapter 4 What Is Social Video and Why I Should Use It?
Chapter 5 Content Creation: What Do I Post?
Chapter 6 Audience Analysis: Who Am I Talking To?
Chapter 7 Social Media Strategies and Tactics
Chapter 8 Writing a Social Media Plan
Chapter 9 Make Life Easier: The Social Media Editorial Calendar
Chapter 10 The Future: Social Media Channel Assessment and Maintenance
