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Full Description
Strategic Communication at Work by Jennifer Waldeck, Patricia Kearney, and Tim Plax is designed to build students' communication competence in the dynamic business world. The turn-key comprehensive instructional package fuses seventeen Chapters, work-based case studies, and sixteen modules to bring academic concepts to life for readers.
Strategic Communication at Work by Jennifer Waldeck, Patricia Kearney, and Tim Plax:
Is interactive! The package includes sixteen On the Job Interactive Experiences that provide students an opportunity to experience additional current, research-based, practical, and useful information at their own pace. These self-directed online learning modules include self-assessments, self-study activities, and business case studies.
Is updated! The package includes links to credible and recent business publications, blogs, videos, and news articles about best business communication practices.
Is unique! A new Chapter introduces students to the usefulness of a number of organizational theories for making strategic communication choices at work. Practical and accessible, you will never think of theory the same way!
Is practical! Internship: Put Your Skills to Work vignettes allow students to visualize realistic workplace scenarios and respond by strategically designing effective communication plans and behaviors.
Provides feedback! Integrated quizzes and research measures allow students to assess their own communication skills what they already do well and what areas they need to improve upon.
