Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Rozenes, Shai (EDT)/ Cohen, Yuval (EDT)

Business Science Reference（2017/01発売）

ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す

ページ数 507 p.
言語 ENG
商品コード 9781522535584
DDC分類 338.4791

Full Description

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.