Full Description
This comprehensive how-to guide functions as a set of blueprints-supported by research and the author's extensive experience with clients in industries all over the world-for conveying data in an impactful way. The book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for making the chosen graph in Excel. Available with Perusall-an eBook that makes it easier to prepare for classPerusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Contents
1. Our BackboneWhy We VisualizeWhen Visualization Is HarmfulWhich Chart Type Is Best?How to Use This BookExercisesResourcesReferences2. When a Single Number Is Important: Showing Mean, Frequency, and Measures of VariabilityWhat Stories Can Be Told With a Single Number?How Can I Visualize a Single Number?How Can I Show Measures of Variability?ExercisesResourcesReferences3. How Two or More Numbers are Alike or Different: Visualizing ComparisonsWhat Stories Can Be Told About How Two or More Numbers Are Alike or Different?How Can I Visualize How Two or More Numbers Are Alike or Different?ExercisesResourcesReferences4. How We Are Better or Worse Than a Benchmark: Displaying Relative PerformanceWhat Stories Can Be Told About How We Are Better or Worse Than a Benchmark?How Can I Visualize How We Are Better or Worse Than a Benchmark?ExercisesResourcesReferences5. What the Survey Says: Showing Likert, Ranking, Check-All-That-Apply, and MoreWhat Stories Can Be Told About What the Survey Says?How Can I Visualize What the Survey Says?RankingBranchingVisualizing Not Applicable or Missing DataExercisesResourcesReferences6. When There Are Parts of a Whole: Visualizing Beyond the Pie ChartWhat Stories Can Be Told When There Are Parts of a Whole?How Can I Visualize the Parts of a Whole?ExercisesResourcesReferences7. How This Thing Changes When That Thing Does: Communicating Correlation and RegressionWhat Stories Can Be Told About How This Thing Changes When That Thing Does?How Can I Visualize How This Thing Changes When That Thing Does?ExercisesResourcesReferences8. When the Words Have the Meaning: Visualizing Qualitative DataWhat Stories Can Be Told When the Words Have the Meaning?How Can I Visualize When the Words Have the Meaning?ExercisesResourcesReferences9. How Things Changed Over Time: Depicting TrendsWhat Stories Can Be Told About How Things Changed Over Time?How Can I Visualize How Things Changed Over Time?ExercisesResourcesReferences10. It's About More Than the ButtonsDot Plots Generate Healthcare PioneersClearly Labeled Line Graphs Streamline Decisions at a Fortune 500Diverging Stacked Bars Make for Community Leaders in the MidwestIcons Support Informed PolicymakingExercisesResourcesReference
